If your business is selling information there are something’s that you need to consider when you make the move to online business development and product delivery. This article tries to shine a light on the facets of online information sales that may be overlooked at first. Selling information online has a number of benefits there is no physical packaging and handling to worry about and no issues of having a product in stock. For the customer there is no waiting for a delivery or a delay in receiving their goods after the sale is completed.

So, you have decided to sell information online and want to present it in e-Book format, what does this entail. Plain text could be used but it leaves a lot to be desired or go on Customers paying for information have an expectation that the information will be presented in a format that reflects the thought that has gone into it. A plain text document has the look of something that was rushed out the door. E-Books also provide features such as bookmarking, highlighting, for more details visit to www.software-designers-pro.com searching, etc. Do you want to provide your customers a format that is mainly aimed at producing hardcopy (Adobe PDF) or cross platform display? PDF files are an option when you are willing to let the purchaser print out the material and is a very professional looking solution.

The problem with PDF files is that they have hard copy as the intended primary destination and they are not well suited to viewing on small size screens. This is where certain e-Book formats really shine.

Ideally a e-Book format will automatically reformat the document to be viewable on different size and resolution devices while keeping inline formatting intact. There are many different e-Book formats to choose from but not all are equally viable for commercial redistribution of content. Along with the ability to view on different size small screens, for more details visit to www.viral-toolbar-builder.com it is also desirable to be able to view the document on a full-size PC display and make use of the extra screen real-estate.

Do you want to handle the sales and delivery of your e-Book yourself or would you like a outside company to take care of those issues for you and just leave you with the job of marketing your e-Book. Handling the sales on your own gives you a lot more flexibility but takes up considerable effort and finances (to handle credit cards, Papal, etc.) to get going.

There is one company & e-Book format that can handle these issues out of the box Mob Pocket. Broad platform support including most smart phones, Pads, and PCs the same e-Book file will display properly formatted on all these devices

Books are based on the Open e-Book standard and are a subset of the HTML markup language Ability to import from various formats including HTML and MS Word Many free books are available in Mob Pocket format which you can then bundle in as sales closers

Retail e-Book sales through a large number of affiliate online stores requires no work on your part. Purchased books are encrypted and may only be read by the e-Book purchaser. Minimum retail price is $2 Funds can be in US$ or Euros. Once you have gotten a Publisher account (free) and the e-Book publisher software you can upload your books to the Mob Pocket server and all the financial & distribution tasks will be taken care of for you. Just take care of the marketing and pointing potential customers at the detail page for your e-Book. Make the description text for your e-Book catchy you may get sales from people who are just browsing and never thought to search for your e-Book.

The sales of your e-Book will pay you the wholesale price that you have set and which is 50% of the retail price. This means that you have to take into account how much you want to make on each sale vs. how much you want to charge people for your e-Book. If you want to make $10 per sale then you must price your e-Book at $20 which might cost too much and drive away potential sales. It’s up to you.


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